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Start up (f)

Startup Taxmetrica

Business Startup Consulting Services

The national startups have several loopholes. While setting up a business tried clearing many a few still prevail. Due to a scarcity of proper finance affairs knowledge and optimized result with the least cost, startup burdened with extra finance crises that were filled with a great collapse. TaxMetrica worked as a transparent solution to a heavily documented legal system that was previously followed.

Startup Consultancy

What is a startup? An Entity that has as of late began activity is for the most part called startup. Initially, they funded by the promoter, investor, & some government financial organization. They provide products and services that absent from the market or low supply.  So far we can call startup until it is has accomplished a specific objective of income

Legal Issue and Challenges

Legal Issue and Challenges faced by startup

Legal Challenges are one of the most important challenges encountered by startup companies. The startup companies might lend up into trouble when the corporate fails to satisfy all the legal requirements.

For a startup, it is impossible to pool in resources adequate to the deep-rooted corporate house. However, with proper knowledge and support from the proper consultancy, the risk can be prevented or diminished.

1.      Startup Business Structure.

First is that the most vital thing for the startup to settle the right constitution of business Legal Registration and Documentation. The proper type of business selected has an influence on the funding options for the corporate, its tax responsibilities, and the personal liability of the owners. The proper format can help save taxes also as protect the private assets of the proprietors in times of crisis. There are few categories of Legal Business entities for business registration in India- 1. Sole Proprietorship Firm, 2. Partnership Firm as per the Partnership Act, 1932, 3. Private Limited Company as per companies Act 2013, 4. Limited Liability Partnership Firm (LLP) as per LLP Act 2008, 5. One Person Company (OPC) as per companies Act 2013.

2. Co-Founder’s Agreement Documentation:

A co-founder’s agreement lays down all the terms and conditions between the co-founders of a start-up regarding how the business is going to operate be operated. The co-founder’s agreement may be an agreement that provides legal binding just in case there is any disagreement between the co-founders.

A co-founder’s agreement must be drafted on the lines of the business and will state all the provisions concerning to factors that the co-founders are liable. The following provisions are the most important clauses of any co-founder’s agreement;

(i) Ownership Clause

(ii) Responsibilities of each member

(iii) Protection Intellectual Property

(iv) Employment and Financial matter

(v) Incoming and outgoing of member Ownership

(vi) Dispute Resolution and relevant Laws Applicable

(vii) End up of Business

3. Sound knowledge of Employee Stock Option Plan (ESOPS) for startups:

With the invention of Startups has also indicated the new age of employee Benefit/compensation structures. Startups are innovative ‘by-default’ and their creativity also extends to the sphere of how their employees are compensated. There isn’t  mean startup hire less skill employee due to cash constraints but  have to manage skilled employee within cash constraint by compensation ie ESOP

4.Equity Distribution

Equity is ownership. Equity represents the share of ownership interest during a given company. There are no rights thanks to dividing equity and it depends on the situations of every start-up. For the investors investing during a start-up, Equity means the share of the company’s shares that a start-up is willing to sell to investors for an amount of cash.

5. Lack of SEBI Listing Requirements:

If a start-up wishes to list its securities in a stock exchange, it has to compliance SEBI regulations. These regulations pertain to the conditions that a start-up possesses to fulfill before it can list its securities.

6. Industry-specific Business license.

Starting any type of business license required a proper advisory firm that assists in relying on the character and size of the business, several licenses are applicable in India. Knowing the applicable licenses for your start-up and obtaining them is typically the only because of starting a business. Business licenses are the legal documents that allow a business to figure out. If a license did not obtain during a timely manner which will attract cause costly lawsuits and unwanted legal battles.

7. Customer, Vendor, and employee Contract management:

A Contract is required to ensure the smooth functioning of business and is a great mechanism to ensure recourse in case of non-fulfillment of work.

Employee contracts are one of the foremost crucial aspects to be looked into while starting a venture. Various provisions of the Indian Contract Act, 1872 are required to be looked into at various stages as and when required.

For establishing better business environment organizations need the proper standard operating procedure, so that fulfills the company mission and vision.

8. Protection of Intellectual Property:

The root of a start-up is the protection of the Intellectual Property Rights of a startup. A unique product or an idea, formulas must be protected with a patent with the brand name, logo, etc. and must be secured with trademarks. Copyright laws must be used for obtaining the right to use original works of authorship like software or advertising content. Correctly obtained copyrights and authorship will help the organization safeguard its valuable assets from rivalry firm usage and protect its right to commercially exploit the assets.

9. Compliances under Direct Tax and indirect Taxation

Taxes are a very important part of succeeding in every business/startup. In India, there are two types of taxation, such as Direct Taxation (Income-tax Act, 1961) and Indirect Taxation (GST Act, 1961) even local taxes that may be applicable for certain businesses/startup but after the introduction of the GST Act, 2017, it is almost abolished. Different business and operating sectors attract different taxes and knowing this beforehand is necessary.

Direct Taxation (Income-tax Act, 1961)

Full acquiescence with tax laws is compulsory to avoid punishment and penalties. Startups should ensure that they are aware of the new taxes, their impact on the business model, and their liabilities.

‘Start-up India’ initiative launches the Indian Government to provide a boost to start-ups and introduced many exemptions and tax holidays period for start-ups and new businesses.

Indirect Taxation (GST Act, 1961)

The startup is a creative idea, GST is a bigger reform in India, that helps to startup to implement in a proper manner and GST will provide a boost to startup in India and archive its potential

For Startup in 31st GST Council provided the greatest help stretched out to startup and small businesses by waving off of late fees on GSTR-1 and GSTR-3B return. The GST Council has declared

10. Various Compliance under Labour Law

As you are aware, without employee no startup can inaugurate its operation and It must know the very important of compliances under Indian Labour laws, and how may labor law is applicable to the startup. Some of the laws being highlighted below
Start-ups registered under the ‘Start-up India’ initiative can complete a self-declaration (for nine labor laws) within one year from the date of incorporation in order and get an exemption from labor inspection. The nine labor laws applicable under this scheme are:

Minimum Wages Act, 1948
Payment of Wages Act, 1936
Payment of Bonus Act, 1965
Employees Provident Funds and Miscellaneous Provisions Act, 1952
Employees’ State Insurance Act, 1948
Payment of Gratuity Act, 1972
Contract Labour (Regulation & Abolition) Act, 1970
The Employee’s Compensation Act, 1923 (formally referred to as “The Workmen Compensation Act, 1923”)
Industrial Employment (Standing Orders) Act, 1946
Weekly Holiday Act, 1942
Equal Remuneration Act, 1976
Maternity Benefit Act, 1961
Sexual Harassment at the Workplace (Prohibition, Prevention and Redressal) Act,

11. Compliances under companies act

Annual Compliance:

As Startup is incorporated as Companies Act, there is a lot of; it is subjected to different statutory and regulatory compliances under the Companies Act. Following are the Annual Compliances fall under Ministry of Companies Act

The compulsory annual compliance requirements of a Private Limited Company include the following:

Auditor Appointment

Board of Directors Meeting

Annual Return and Financial Statements

Maintenance of Company’s Registers and Records

KYC of director and Company

Event-Based Annual Compliance of Company

The Event-based compliances of a Private Limited company include:

Loans to other Companies.

Loans to Directors

Appointment of managing or full-time director.

Change in Authorized or Paid-up Capital.

Allotment of new shares or transfer of shares

Opening or closing of a bank account or change in signatories of the bank account.

Appointment or change of the Statutory Auditors.

Charge Registration

12. Documented of Non-Disclosure Agreements:

It is a very important document for the success of any startup company. It creates a confidential relationship between parties and also protects the information and idea of any startup. It provides assurance from the theft of ideas or any information being shared between parties that not harmful for the startup.

13. Winding up:

Closer of any start-up, it is a very hard decision for any entrepreneur, it not only the laying off all employees but in advance through proper board meeting  must convey to all stakeholder

There are three ways to wind up a start-up under companies Act 2013

Fast Track Exit Mode

Court or Tribunal Route

Voluntary Closure

Startup Consultancy

An Entity that has as of late began activity is for the most part called startup. It is viewed as a startup until it has accomplished a specific objective of income.

In India, an element must be perceived as a startup by the department for the promotion of industry and internal Trade (DPIIT) so as to profit some profit a few advantages including charge exception.

The process of and eligible entity to obtain recognition as a Start-up by the following step

  1. Incorporate your business. g Private Limited, or Limited Liability Partnership or Partnership firm.
  2. Register with DPIIT.
  3. Documents to be uploaded (in PDF format only)

(A) Letter of recommendation/support

A letter of recommendation must be submitted along with the registration form. Any of the following will be valid-

  1. A recommendation (regarding innovative nature of business) from an Incubator established in a post-graduate college in India, in a format specified by the Department of Industrial Policy and Promotion (DIPP); OR
  2. A letter of support by an incubator, which is funded (in relation to the project) by Government of India as part of any specified scheme to promote innovation; OR
  3. A letter of  recommendation (regarding innovative nature of business), from an Incubator, recognized by the Government of India in DIPP specified format; OR
  4. A letter of funding of not less than 20% in equity, by any Incubation Fund/Angel Fund/Private Equity Fund/Accelerator/Angel Network, duly registered with SEBI that endorses innovative nature of the business; OR
  5. A letter of funding by Government of India or any State Government as part of any specified scheme to promote innovation; OR
  6. A patent filed and published in the Journal by the Indian Patent Office in areas affiliated with the nature of the business being promoted.

(B) Incorporation/Registration Certificate

You need to upload the certificate of incorporation of your company/LLP (Registration Certificate in case of a partnership)

(C) Description of your business in brief

A brief description of the innovative nature of your products/services.

  1. Answer whether you would like to avail tax benefits

Startups are exempted from income tax for 3 years. But to avail of these benefits, they must be certified by the Inter-Ministerial Board (IMB). Start-ups recognized by DIPP, Govt. of India can now directly avail IPR related benefits without requiring any additional certification from IMB.

Finally, you must self-certify that you satisfy the following conditions

  • You must register your new company as a Private Limited Company, Partnership firm or a Limited Liability Partnership.
  • Your business must be incorporated/registered in India, not before 10 years.
  • Turnover must be less than 100 crores per year.
  • Innovation is a must– the business must be working towards innovating something new or significantly improving the existing used technology.
  • Your business must not be as a result of splitting up or reconstruction of an existing business.
  1. Immediately get the recognition number

That is it! On applying you will promptly get an acknowledgment number for your startup. The declaration of acknowledgment will be given after the assessment of your records/Documents.

However, be careful while uploading the documents. If on subsequent verification, it is found to be obtained that the required document is not uploaded/the wrong document uploaded or a forged document has been uploaded then you shall be liable to a fine of 50% of your paid-up capital of the startup with a minimum fine of Rs. 25,000.

Startup program

Advisory and consultancy

In the first step, our startup experts will guide you on the type of business entity, Financing, and Capital Structure, applicable business registrations, Legal Compliances with Government bodies, Trademark, and Brand. They will address any query you may have about your business.

Business incorporation

Tax Metrica will quickly track your enlistment through SPICe, record your e-Form, et your digital signature and director identification number, get your PAN and TAN, & GST draft MoA and secure the incorporate certificate for your business.

Tax Metrica will help start your business with our Special package – opening your bank account, Getting your website domain, Making new Manpower/hires, Accepting online payments, going live with email, and business applications.

Regular Business Handing Services

Accounting Services

Get our Experience and Qualified Staff to deal with your receivables and payables, get ready budget summaries and MIS reports for your business

Payroll Services

Get our Experience and Qualified Staff to design compensation, prepare to leave reports, generate payslips, and create Form 16 in one click using our software.

Tax Return (Direct and Indirect)

Our Experience and qualified staff will make periodic payments and file all your tax returns – Income Tax, Service Tax, VAT, Professional Tax, TDS, excise & customs, and GST so that you never miss your tax deadline.

Annual Business Compliances

Our Experience and qualified Staff file your annual returns and financial statements with the Registrar, assist with statutory and tax audit and manage all event-based compliances (such as the addition of director and shareholder). All legal drafting and secretarial requirements will be managed by us.

Tax Metrica Advantage & Services

Tax Metrica Advantage:

Startups need an expert to manage all compliance and regulatory activities. Tax Metricaoffers a wide scope of administrations for start-up performing redistributing exercises. Notwithstanding giving monetary administrations, for example, bookkeeping and finance, we likewise offer MIS detailing and the executive arrangements. Our modified arrangements empower associations to boost reach and benefit.

Taxmetrica Services:

  • Company’s incorporation and its Compliances
  • Advisory, registration and its compliances of in income tax and GST
  • Business-specific license
  • Compliance and registration under Labour Law
  • Protection of Intellectual Property:
  • Accounting set up and consultancy
  • General Payroll Accounting and taxation
  • MIS Reports for all levels of management.
  • Payroll Audit
  • Employee Stock Option Plan (ESOPS) for startups


Startup Query

Tax Metrica has Taxation Expert for Startup Company following question you can ask directly with our expert directly.

  1. Taxation analysis for investors to invest in a startup entity.
  2. What are the income tax consequences for a startup company issuing share at face value or at a premium or discount to the face value? What is angel tax and who is the pay?
  3. What is angel tax exemption and how to obtain it?
  4. What is the income tax consequence for investors at the time of selling their equity share in a startup company? How are the capital gains computed and taxed in India? There any tax benefit on reinvestment of sale proceeds.
  5. What are the income tax consequences in India on the transfer of the share of an Indian company by a resident to a non- resident of India?
  6. What is the tax impact on the sale or conversion of the compulsorily convertible debenture and convertible preference share to equity share?
  7. Do investment in share have any wealth tax impaction in India
  8. Does investment in share have any gift tax impaction in India?
  9. What is the tax impact on dividend income received by an investor in the share of a startup company


  1. Can a person resident outside India maker an investment in an Indian startup company. ( With Legal Frame Work under FEMA, Act 1999
  2. How Indian companies can receive foreign investment.
  3. What re the guidelines for the transfer of existing shares of Indian Startup Company to or from a person resident outside Indian under the froing exchange regulations?
  4. What are the guidelines for the valuation of shares of an Indian startup company transferred from a person resident in India to a person resident outside India?
  5. What is the mode of payment a remittance /credit of sales proceeds in case of transfer of share between residents and nonresidents.
  6. What are the reporting requirements for foreign investment in India and the transfer of shares?
  7. Can a person resident outside India invest in an Indian startup up the company through an investment vehicle?
  8. What are the terms and conditions for investment in an investment vehicle by a person’s resident outside India?
  9. What are the terms and conditions for a foreign venture capital investor to invest in an Indian startup company?
  10. Is the income earned by non-resident investors in India chargeable to income tax in India?


  1. Can a person Resident in India Invest outside India in securities
  2. What are the general permissions available to persons resident in India for purchased/acquisition of securities abroad?
  3. Who is an Indian party?
  4. Are any prohibitions imposed on a person resident in India for purchase/acquisition of securities abroad
  5. What are the assets/financial instruments that resident individuals can invest in foreign countries under the LRS
  6. Is there any monetary limit for investment under the LRS
  7. Does a resident individual need to obtain any RBI approval for investment under the LRS
  8. Can a resident individual invest on behalf of any other person under the LRS. Should money be transferred only form the investor’s bank accounts?
  9. Are there any restrictions on the frequency of remittances under the LRS.
  10. Should remittances under LRS be made only in US dollars
  11. Can a resident individual acquire a share of a foreign company in his capacity as a director
  12. Can resident individuals acquire shares of a foreign entity in lieu of the professional services render by them or in lieu of directors’ remuneration under the general permission?
  13. Can a resident individual subscribe to the rights issue of share held by him
  14. What are direct investments outside India
  15. What is the automatic route and approval route
  16. What are a joint venture and a wholly-owned subsidiary
  17. What are financial commitments
  18. What are the limits and conditions for making overseas
  19. What are the permissible sources for funding ODI
  20. Can an Indian party acquire an existing company either partially wholly under ODI
  21. What are the valuation norms for acquiring an existing foreign company or for investing additional ODI by an Indian party in its JV/WOS
  22. What is the concept of a designated authorized dealer can thereby more than one designated authorized dealer for the same JV/WOS in case the JV/WOS has more than one Indian promoter what if one Indian promoter has more than one JV in either the same country or in different counties
  23. How are compulsorily convertible preference shares CCP treated for the propose of ODI
  24. How are preference share other the CCPS treated for the purpose of ODI
  25. Can Indian corporates invest overseas other than the by way of direct investment
  26. Can an alternative investment fund invest in securities of companies incorporated outside India
  27. What are the permitted activities that partnership firms can undertake through ODI route
  28. Can the partners of a partnership firm hold a share of the overseas JV/WOS for and on behalf of the firm
  29. Can the proprietorship/ unregistered partnership firm make overseas investments
  30. Is there any tax liabilities associates with an investment with investments made outside India


  1. Compliances requirements for the issue of employee stock options by startup companies in India and its taxation
  2. Compliances requirements of the issue of sweat equity shares
  3. Compliances requirements for the issue of shares or other securities

Business Growth is your Friend

  • Expenses
  • Business Profit
  • Company Growth

Managing accounting

Outsourced accounting services For companies that are in the early stages of growth, accounting and taxation can appear to be complicated and time-consuming problems. This is because entrepreneurs and small businesses often are not aware of all the regulations applicable to them. Even if they know of the regulations, the nature of the work would require a full-time specialist to be employed even with low volumes.

  • In established businesses as well, we now see more and more companies trying to remain lean and outsource non-core functions. Owners also often find it easier to deal with an external agency that is answerable to them rather than deal with layers of employees in their own company. Finally, to avoid problems in tax scrutiny and assessments, it is helpful to use an agency that has specialists in these fields rather than relying on employees who only deal with the basics of these issues.

Companies of various categories may require professional help in the accounting and taxation areas. Rather than save money by trying to set up these functions inside the company, many companies look for dependable outsourced accounting services. This service provider should not only be able to get things started, but also provide seamless transition a few years later when the company is ready to take things into its own hands.

Through our group firm, we offer outsourced accounting and tax services to clients. With an experienced team that is accustomed to planning around large volumes, tax deadlines and audit deadlines, we eliminate the hassle of accounting for small- to mid-sized entities. Our services include:

  • Monthly business accounting in Tally, SAP, Quick Books and Navision
  • Monthly assessment of tax deducted at source (TDS) and payments
  • Quarterly filing of TDS returns
  • Tax calculations for employees to determine TDS
  • Payroll calculations on a monthly basis
  • Quarterly assessment of income tax liability for the company and payment
  • Annual assessment of income tax liability and filing of returns
  • GST compliances on an ongoing basis (see Indirect tax services for more details)
  • Management/MIS accounts preparation on a periodic basis (monthly/quarterly)
  • Company accounts preparation as per Indian GAAP (Schedule VI), Ind-AS, or IFRS on an annual basis for audit and filing with regulatory authorities
  • Assistance in setting the accounting and reporting policies and framework for companies
  • Assistance in setting up tax registrations and compliances
  • Transition assistance for companies once they can take accounting and tax activities in-house

Tax accounting

Direct Tax Advisory: India’s taxation system is among the more complex systems globally and is constantly being updated to account for changes in the economy and policy. The system remains prone to delays and inefficiencies as well as substantial tax burdens for a misstep or lack of knowledge. There are additional restrictions on foreign nationals and companies, as well as international transactions between group companies.

At present, a company operating in India may need to pay three kinds of direct taxes – Corporate Taxes, Minimum Alternative Tax (MAT), and Dividend Distribution Tax (DDT). These are the broad guidelines for these taxes –

  • Corporate Tax – For a domestic company, the prevailing tax rate is 25% (or 22% for SMEs). In addition to this, a surcharge may apply (based on the company’s profit levels) and a cess of 4% applies to all companies (irrespective of profit levels). Foreign companies are required to pay a basic tax rate of 40% (plus surcharge and cess).
  • Minimum Alternate Tax – Because of the differences between calculation of accounting profit and taxable profit, the Government introduced MAT which is applicable on book profits (if they exceed tax profits). The MAT rate is currently 18.5% of the book profits plus surcharge and cess. Every entity would need to pay the higher of corporate tax or MAT.
  • Dividend Distribution Tax – DDT is a tax payable by domestic companies on the dividend that they pay out, since that dividend is tax free in the hands of the shareholder. On the other hand, if a shareholder receives dividend from a foreign company, he or she is liable to pay tax on it. The current DDT rates are 15% on dividend amount, plus surcharge and cess.

TAx Metrica tax practice is a long-established one with specialists across all regulations and experience with Income tax preparation, assessment, scrutiny and dispute cases. Our tax consulting practice assists our clients with the following services:

  • Tax planning and optimisation strategy for Indian and overseas companies
  • Tax planning and optimisation for proposed transactions such as mergers and acquisitions (see Transaction advisory services for more details)
  • Ongoing direct tax payments and self-assessments for companies and firms
  • Ongoing tax compliances (TDS, professional tax, etc.)
  • Income Tax preparation and Filing of tax returns for companies and firms
  • Liaising with Income Tax authorities in cases of tax demands, scrutiny or disputes
  • Tax audits for companies and firms in form 3CD as prescribed by the Income Tax authorities
  • Employee tax calculations for companies and firms
  • Interpretation of international tax codes and Double Tax Avoidance Agreements (DTAA) across geographies
  • Transfer pricing studies (see Transfer pricing for more details)

The indirect tax system in India has undergone a major change in July 2017 with the introduction of GST, replacing the erstwhile systems of excise, VAT, Service Tax, etc. The new regime aims at greater transparency and fairness across the range of goods and service providers, however it also introduces significantly higher compliance requirements in the form of multiple returns every month, multiple tax payments every month and constant reconciliation of tax credits being claimed by each entity.

With this change, many small and large businesses in India are at a loss to understand the transition and fulfil their tax liabilities correctly. All GST filings are necessarily required to be done online. The following are some of the issues being faced by businesses in meeting GST requirements:

  • The number of returns to be filed has also increased to 3 per month, which when added to the annual return takes the total number of returns to 37 in a year.
  • The reduction in thresholds means that many small manufacturers previously not under excise regulations are now required to register under GST.
  • Since this is a pan-India single tax regime, therefore there are three categories of filing – central, state and interstate. The entity filing GST returns need to be clear about the category of filing required, the specific tax rate (there are three different slabs), and also the correct time for the monthly returns.

Because of these changes several businesses are opting for professional indirect tax services, instead of placing the responsibility on their own teams. A good GST services provider understands the system and challenges well and ensures that the transition to the new tax regime is seamless.

AMA has successfully assisted all its clients in transitioning to the new system and is helping them on a periodic basis in meeting the legal requirements around GST. Our team is involved in every step of the process and in several cases, eliminates the need for our clients to hire more employees to keep up with the additional GST workload. We provide the following indirect tax services to our clients:

  • GST registration and migration
  • Ongoing calculation of GST liabilities and credits
  • Filing of GST returns
  • Liaising with tax authorities in cases of tax demands, scrutiny or disputes for both GST and erstwhile indirect tax issues (service tax, VAT, excise, etc.)
  • Interpretation of GST Act and specific sections based on clients’ industry, products, exporter/importer status and other unique circumstances

M&A activity in India Now a day has been growing rapidly over the last 6-7 years, aided by increased foreign investment (FDI) and changes in Government policy. As deals grow in size and become more complex, the regulations surrounding M&A also grow more stringent. Both the target and the acquirer require expert guidance and advice on financial facets of the transaction and their implications for them.

There are several aspects that need to be considered before a merger or acquisition can be initiated and completed. Here are some of them :

  • Due Diligence services: This is the first and basic checking control that needs to be done. The financial statements of the company that is set to be merged or acquired needs to be minutely scrutinized, audited & checking, and this should be done for at least the previous three years. Additionally, the company’s tax position , tax liabilities, Contingent liabilities, employee liabilities, asset positions, Financial ratio,  Other Points etc. all need to be investigated by an independent third party.
  • Company Valuation in India: Valuation is very important aspect for merging entity, & how much the company is actually worth. While this is ultimately a negotiation matter, it is always important for both parties to enter the negotiation with a well-supported value that they would buy/sell for.
  • Transaction Advisory Services: The entire gamut of regulatory and financial checks that are needed during any M&A or transaction require support from consultants that provide transaction advisory services.
  • Business Valuation of Companies: The correct value of the company that is being merged or acquired needs to be ascertained so that the shareholders of the acquiring company do not get shortchanged with this transaction. Business valuations are required for various purposes including accounting, taxation, RBI/forex, fairness opinions, etc.
  • FEMA Valuation Service or RBI valuation service: The Foreign Exchange Management Act governs all transactions involving the outflow or inflow of foreign currency. If an M&A deal involves a buyer or seller outside India, as per the FEMA provisions, a valuation needs to be done by an external expert to prove that there is no underpayment or over payment.

Tax Metrtica team brings its cross-cultural and cross-sector experience in transaction advice to the task, assisting clients with the following services:

  • Lead advisory, target evaluation studies, fund raising
  • Financial model building for companies looking to raise funds
  • Financial due diligence for proposed transactions
  • Tax due diligence for proposed transactions
  • General due diligence for a proposed transaction (encompassing financial, tax, legal and key operational aspects of the business)
  • Valuation of business for transactions
  • Valuation of business for regulatory purposes, e.g. for foreign exchange inflow/outflow (FEMA requirements), for Companies Act purposes and for shareholder protection purposes
  • Valuation of business for tax purposes, e.g. capital gains tax for the seller, income from other sources for the buyer, etc.
  • Determination of transaction structure and equity stake to be allotted to buyer based on valuations
  • Tax planning for a transaction for both acquirer and target
  • Valuation of intangible assets of a business, e.g. customer relationships, brands, technology, etc.
  • Purchase price accounting for a transaction, i.e. determining the fair value of all assets and liabilities (including goodwill) of an acquired entity
  • Ongoing valuation of business and/or assets on a periodic basis for financial reporting, mark-to-market measurements and impairment analysis
  • Restructuring analysis and strategy
  • Transition planning and guidance

There’s no one-size fits all answer here. It is important to understand all structures available, and choose the best structure for your business. When raising capital, investors will typically prefer a C-Corporation structure. You can read about the different types in our Startup Tools & Resources to make the right choice for your company.

To form a legal entity, you would typically want to work with an experienced lawyer and then file with whatever state you plan to operate from. Other tools and websites are also available, and can be found in our Startup Tools & Resources

You can file for patents, trademarks, and copyrights. If you have something propriety about your company, you should consider filing for a patent to temporarily protect your business in its infancy to get it up and running

Founding teams tend to be 2-3 people, ideally with at least one technical cofounder. Having many more founders will get distracting and slow things down.

Depends. If you know that you need capital to take your idea to the next level, then it may be time to consider raising money. If you are trying to raise capital to pay the founders or to hire on a sales guy, then probably not.

It’s good practice to keep expenses low and avoid raising money for as long as possible, but you will want to begin looking for capital when you are down to 12-18 months of runway. When you decide it’s time to begin raising money, you will want to start talking to investors early. The cycle of raising capital often takes longer than entrepreneurs think.

Talk to your customers. Are you making sales? Are those customers happy with the value you are providing? These ties back to Traction and Validation. If you have a validated concept and are building traction, odds are that your idea has some legs.


It’s hard. Many founders are people who have been friends for some time, or went to school together. You can also look in common interest groups and meetups for a founder, or ask your friends for introductions. There is no “co-founder store” or place to go to just find a co-founder, but if you talk to people, put yourself and your idea out there and show passion, you will find someone.

As little as you can to get by. Your startups resources are precious and likely to be slim. You want to squeeze as much value out of them as possible and that means taking a personal pay cut. Investors who have given you capital to work on your idea also don’t want to see you handle their money irresponsibly by taking an unreasonable share.

That said, investors also recognize that the best opportunity for the business to succeed and for them to make a return on investment, you need to be committed to the business. That means you do need to pay yourself enough money to survive and work on the business without taking on the distraction of other jobs and responsibilities.

There are tons of incubators sprouting up around the world. We can’t tell you which incubator is best for you, because a huge part of the incubation process is mentoring. You should find the incubator that offers the best mentors for your startup’s industry and try to get in there. Location also plays a large part in the decision process.

For information on incubators, check out our list in our Startup Tools & Resources. It’s not exhaustive, but it’s close.